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Service

KOC & Creator Campaigns

Planning and coordinating key opinion consumer campaigns — the everyday creators whose recommendations read as genuine rather than bought.

What this involves

A KOC — key opinion consumer — is a smaller, credible creator who talks about products as a real user rather than as a billboard. For many Malaysian categories, a coordinated group of KOCs outperforms a single large influencer, because the content reads as a recommendation instead of an advertisement.

LEVO handles campaign strategy, creator identification, briefing, content coordination and consolidated reporting. We work across the platforms where these conversations actually happen, including Xiaohongshu (RED), TikTok and Instagram.

Creator fees, product seeding and any gifting costs are separate from LEVO's coordination fee and are confirmed with you before a campaign is committed.

Included work

  • KOC campaign strategy
  • Creator identification and shortlisting
  • Briefing and content coordination
  • Platform coverage across Xiaohongshu (RED), TikTok and Instagram
  • Consolidated campaign reporting

What we don’t claim

Being specific about the limits is how you tell a real scope from a sales pitch.

  • Creator fees and product or gifting costs are separate from LEVO's coordination fee.
  • Creator output is produced by independent third parties. LEVO coordinates and briefs; it does not guarantee a creator's reach, engagement or editorial opinion.
How to buy it

Where KOC fits

Included in a monthly retainer, or added on to any plan.

Included in these packages

LEVO Scale

Go further, faster

Suitable for businesses looking for more comprehensive digital marketing and coordinated campaigns.

RM3,800/month

Management fee. Ad spend billed by the platform.

  • Social Media Management — up to 2 platforms
  • 8 monthly content units
  • Advanced Content & Campaign Strategy
  • Meta Ads & Google Ads Management
  • KOC Campaign Strategy & Coordination
  • 5 monthly KOC
  • Integrated Monthly Reporting
Choose Scale
Questions

KOC questions

A KOC — key opinion consumer — is a smaller creator with a credible, everyday voice, usually reviewing as a genuine user. Influencer campaigns buy reach from a large account; KOC campaigns buy credibility from many smaller ones. LEVO plans and coordinates both, but KOC work is what sits inside the LEVO Scale package.

No. LEVO Scale includes KOC campaign strategy and coordination for the stated number of creators per month. The creators' own fees, plus any product or gifting costs, are separate and confirmed with you before the campaign is committed.

Book your marketing consultation

Ready to get started with koc?

Tell us where your business is now and what you want the next six months to look like. We will tell you honestly which package fits — or whether you need something else entirely.

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